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Five Ways to Create News

What the Media Wants from your Web Site

Print or Post: Should You Publish on Paper or Online?

You and Your Changing Brand
San Francisco IABC Website
October 13, 2013

“The Windup and the Pitch: Reaching Industry Constituents Through Trade Media”
PRSA Tactics
May 2005

“Countdown to Product Launch: For Medtech Marketers, Early Planning Is the First Step Toward Achieving a Successful Product Launch” (Word Doc)
MX: Business Strategies for Medical Technology Executives
May 2001

On the Record or Off the Record? How Much Should You Say in an Interview?
Communication World

March 1995

Want to Lower Your Health Care Costs? Volunteer!
Communiqué
April 1993

“Evolving Your Brand as Your Business Changes”
IABC Independent Communicators Roundtable
San Francisco, California
September 19, 2013


“Preparing and Implementing a Communications Plan”
Association of Fundraising Professionals, Golden Gate Chapter
San Francisco, California
June 6, 2013


"Starting Your Own Communication Business"
IABC Pacific Plains Region 2010 Exchange Conference
Palo Alto, California
October 18, 2010


"Marketing for Nonprofits"
Center for Civic Partnerships Executive Directors Retreat
Carmel Valley, California
October 3, 2008


"Promoting Your Facility: Taking Advantage of Marketing Tools and Opportunities"
Nevada Health Care Association 2006 Annual Conference
South Lake Tahoe, Nevada
August 29, 2006


Nebraska Assisted Living Association Mid-Year Convention
Kearney, Nebraska
April 25, 2006


“The Wind-up and the Pitch: Reaching Industry Constituents Through Trade Media”
San Francisco Chapter of the Public Relations Society of America
San Francisco, California
November 9, 2004


“Pricing Your Services”
Silicon Valley/IABC Independents’ Roundtable
Sunnyvale, California
September 23, 2003


“The Art of Pricing: How You Charge Can Help You Bear a Bear Market”
San Francisco/IABC Independent Communicators’ Roundtable
San Francisco, California
April 10, 2003


“The Pitch”
Golden Gate University
San Francisco, California
July 27, 2000


“Media Relations”
American Cancer Society California Division “Teens Kick Ash”/Great American Smokeout Kick-Off Orientation
Burlingame, California
May 22, 1999


“The Write Stuff: Drafting the Perfect Pitch Letter, PR Plan and Press Release”
San Francisco Bay Area Chapter of the Public Relations Society of America
San Francisco, California
October 10, 1995


“Merger Mania – Preparing Your Community for a Merger”
Society for Healthcare Public Relations and Marketing of Northern California
Walnut Creek, California
November 14, 1990


“Customizing & Fine Tuning a Communications Audit”
Society for Healthcare Public Relations and Marketing of Northern California
Oakland, California
May 14, 1990


“Disaster Planning”
Arizona Chapter of the American Society for Hospital Marketing and Public Relations
Scottsdale, Arizona
October 23, 1986

 

 


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